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The web page states the following, "As the UK agents for Gorman-Rupp, Hydromarque are pleased to announce that they are now the exclusive UK supplier of the range of products including spare parts previously known as Wallwin Pumps." I saw that the web site also stated " In April 2005 Gorman-Rupp acquired the Wallwin Pump range from Gilbert Gilkes and Gordon." They also said " Wallwin Pumps has been a prominent and reputable name in the industry since the early 1900s although for a period between 1982 and 1998 they were known as Biwater Pumps. For contact details, please refer to the menu above." The meta header had wallwin as the first optimized keyword. This keyword is followed by walwin, wallwin pumps, and wallwinpumps which isn't as important as wallwin. The other words wallwinpumps.co.uk uses is wallwin pump. wallwin-pumps is included and will not be understood by search parsers.